cloro
AI Visibility Leaderboard

SEO Crawlers & Site Audit

Technical SEO crawlers and site-audit tools for finding on-site issues. Ranked by how often ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode mention and cite each brand when asked 5 buyer questions.

10
Brands ranked
5
Buyer questions
25
Engine answers
5
AI engines
1.Screaming Frog
screamingfrog.co.uk
70.8
Share of voice
19%
Named / Cited
23 / 2
Week
2.Sitebulb
sitebulb.com
62.8
Share of voice
18%
Named / Cited
22 / 4
Week
3.Semrush Site Audit
semrush.com
57.5
Share of voice
16%
Named / Cited
20 / 4
Week
4.Lumar
lumar.io
51.5
Share of voice
15%
Named / Cited
19 / 1
Week
5.JetOctopus
jetoctopus.com
33.6
Share of voice
10%
Named / Cited
12 / 1
Week
▲1
6.Botify
botify.com
30.6
Share of voice
9%
Named / Cited
11 / 0
Week
▼1
7.Oncrawl
oncrawl.com
27.7
Share of voice
8%
Named / Cited
10 / 0
Week
8.Netpeak Spider
netpeaksoftware.com
18
Share of voice
5%
Named / Cited
6 / 0
Week
9.ContentKing
contentkingapp.com
0
Share of voice
0%
Named / Cited
0 / 0
Week
10.Ryte
ryte.com
0
Share of voice
0%
Named / Cited
0 / 0
Week

Snapshot for the week of August 3, 2026. Named = the engine wrote the brand into its answer. Cited = the engine linked the brand's own domain as a source, out of 25 answers.

Do the engines agree?

How often each engine named the brand, as a share of the questions it answered. Reading across a row shows whether the engines are describing the same market — the spread column is the gap between the engine that names the brand most and the one that names it least.

ChatGPTPerplexityGeminiCopilotGoogle AI ModeSpread
Screaming Frog1006010010010040
Sitebulb1004010010010060
Semrush Site Audit100401006010060
Lumar8060601008040
JetOctopus602020608060
Botify0604010020100
Oncrawl40604060060
Netpeak Spider204020202020
Named in 0%100% of answers

Values are the percentage of that engine's answers naming the brand. Each engine answered the same 5 questions here, so a cell moves in steps of 20 points. 2 brands are named in more than half of one engine's answers and never mentioned by another — the engines are not describing the same shortlist.

Named vs cited in SEO Crawlers & Site Audit

Two different kinds of visibility. The filled dot is how often engines wrote the brand into the answer; the hollow dot is how often they linked the brand's own domain as a source. The bar between them is the gap — and where the filled dot sits to the left, the brand is cited more often than it is recommended.

Named in the answerCited as a source
Screaming Frog+84
Sitebulb+72
Semrush Site Audit+64
Lumar+72
JetOctopus+44
Botify+44
Oncrawl+40
Netpeak Spider+24
ContentKing0
Ryte0
0%25%50%75%100%

Gap column is percentage points, named minus cited. Widest this week: Screaming Frog, named in 92% of answers but cited in 8%.

Where AI looks for SEO Crawlers & Site Audit

Domains the engines cited most across this category's answers this week — the surfaces that shape AI recommendations.

sitebulb.com×9webreveal.io×9moonrank.ai×8newsdata.io×8singlegrain.com×8worldmetrics.org×7prerender.io×6screamingfrog.co.uk×6techradar.com×6internetzonei.com×5

How this is measured

Every week cloro asks each engine the same 5 buyer-intent questions with US localization, then scores the answers with deterministic string and URL matching — no LLM judge, so the same answers always give the same score. The 0–100 AI Visibility Score weights mention rate (60%), citation rate (25%), and how early a brand is named (15%).

Read the full methodology →

Cite this study

cloro. (August 3, 2026). AI Visibility Leaderboard — SEO Crawlers & Site Audit (Week of 2026-08-03) [Data set]. cloro Research. https://cloro.dev/ai-visibility/seo-crawlers/

Underlying data · CC BY 4.0

Week of 2026-08-03, unchanged since publication — the page above refreshes weekly.

cloro.dev/ai-visibility/data/2026-08-03.json

Frequently asked questions

How is the AI Visibility Score calculated?+

The score runs 0–100 and combines three signals: how often the brand is mentioned across engine answers (60%), how often an engine cites the brand's own domain as a source (25%), and how early the brand appears when it is named (15%). Detection is deterministic string and URL matching, not an LLM judgement, so the same answers always produce the same score.

Which AI engines are included?+

This snapshot covers ChatGPT, Perplexity, Gemini, Copilot, Google AI Mode. Every engine is asked the same 5 buyer-intent questions with US localization, giving 25 engine answers for this category.

How often does the leaderboard update?+

Weekly. A fresh sweep runs every Monday (UTC) and each page is stamped with the week it reflects. Rankings are deliberately not real-time — AI recommendations do not move hour to hour, and dated snapshots are easier to cite and compare.

What is the difference between a mention and a citation?+

A mention means the engine named the brand in its answer text. A citation means the engine linked the brand's own domain as a source. They are tracked separately because they are different kinds of visibility — a brand can be cited as a source without ever being recommended, and vice versa.

Can I reuse this data?+

Yes. Everything here is free to reuse with attribution under CC BY 4.0 — cite the category page and the week it covers.

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