Notes on SEO monitoring, AI SEO performance, and how to keep tabs on your brand.
ChatGPT ads measured at 0.42% of responses across 8,243 prompts. Google AI Overview ads inside the AI summary at 0.24%. ChatGPT's surface may already be near its ceiling.
These look like one search problem but they are not. The Ads Transparency Center is Google's public ad archive; SERP ads are the live sponsored results. Different products, different tools.
Managing proxies for SERP scraping in 2026 is a full-time job — residential IP costs, captchas, rotation, geo-targeting. Here's why a SERP API beats DIY for almost everyone, and the few cases where it doesn't.
We tested 12 LLM visibility tracking tools on real brand-monitoring workflows across ChatGPT, Perplexity, Gemini, and Google AI Overview. What works, what doesn't.
Set up AI visibility tracking in 30 minutes — pick your queries, hit the cloro API, log the results. Step-by-step with copy-paste code; works for ChatGPT, Perplexity, Gemini, and AI Overview.
Profound alternatives compared — Peec AI, OtterlyAI, AthenaHQ, Brandlight, FirstAnswer.ai. Engine coverage, pricing, dashboard depth, and when each one fits.
Google Search API explained — the official Custom Search JSON API, unofficial scrapers, and modern SERP APIs. Which one to pick depends on what you actually need.
GEO services compared — measurement platforms, specialist tools, and agency engagements. We tested 7 options on real generative engine optimization workflows. Honest breakdown.
GEO checklist — 12 specific on-page changes that move AI citation rate. Tested across multiple categories. Each change includes the why, the how, and the expected impact.
