cloro

People Also Ask API

Google's PAA box as structured JSON: every visible question, its answer snippet, the cited URL, and — with one flag — the AI Overview content Google renders inside expanded questions. The fastest way to mine question-intent keywords and track who Google cites for them.

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Used by the top SEO and AI SEO companies
1,000,000,000 monthly API calls

The full PAA tree in one call

PAA is included in every Google SERP request. Add include.paaAioverview to hydrate questions that answer with an AI Overview (type: "AIOVERVIEW") with their markdown and sources.

Request example

python
from cloro import Cloro

client = Cloro(api_key="sk_live_your_api_key_here")

response = client.monitor.google(
    query="how does a heat pump work",
    country="US",
    include={"paaAioverview": True},
)

print(response["result"]["organicResults"])

Response example

200 OKapplication/json
{
  "success": true,
  "result": {
    "peopleAlsoAsk": [
      {
        "question": "Do heat pumps work in cold climates?",
        "type": "LINK",
        "title": "Cold Climate Heat Pumps — A Field Guide",
        "link": "https://example.com/cold-climate-heat-pumps",
        "snippet": "Modern cold-climate heat pumps maintain full heating capacity down to -15°F thanks to variable-speed compressors..."
      },
      {
        "question": "What is the downside of a heat pump?",
        "type": "AIOVERVIEW",
        "markdown": "The main downsides of heat pumps are higher upfront cost, reduced efficiency in extreme cold, and...",
        "sources": [
          {
            "position": 1,
            "label": "Heat Pump Pros and Cons",
            "url": "https://example.org/heat-pump-pros-cons",
            "description": "A balanced look at heat pump economics"
          }
        ]
      }
    ]
  }
}

Every PAA field, documented

Entries are discriminated by type — LINK questions answer with a web page, AIOVERVIEW questions answer with generated content.

FieldTypeDescription
questionstringThe question text as rendered in the PAA box.
typestringHow Google answers the question: LINK (web-page snippet) or AIOVERVIEW (generated answer).
snippetstringAnswer snippet for LINK-type questions.
titlestringCited page title for LINK-type questions.
linkstringCited page URL for LINK-type questions.
markdownstringAI Overview markdown content for AIOVERVIEW-type questions — populated when include.paaAioverview is true.
sourcesobject[]Cited sources for AIOVERVIEW-type questions: label, url, description, and 1-indexed position.

Pricing that scales with you

Pick a plan that fits your volume. Price per credit drops as you scale.

Free
$0.00
per 1,000 credits
  • $0/mo
  • 500 credits
  • 1 concurrent job
  • 1 seat
  • Community support
Lite
$0.80
per 1,000 credits
  • $30/mo
  • 37,500 credits
  • 10 concurrent jobs
  • Unlimited seats
  • Email support
Hobby
$0.40
per 1,000 credits
  • $100/mo
  • 250,000 credits
  • 20 concurrent jobs
  • Unlimited seats
  • Email support
Starter
$0.39
per 1,000 credits
  • $250/mo
  • 650,000 credits
  • 50 concurrent jobs
  • Unlimited seats
  • Email support
Scale
$500+/mo
More credits
  • Volume discounts
  • More concurrency
  • Unlimited seats
  • Faster support
Compare all 11 tiers
PlanPrice / moCreditsPer 1kConcurrencySeatsSupport
Free$050011Community
Lite$3037,500$0.8010UnlimitedEmail
Hobby$100250,000$0.4020UnlimitedEmail
Starter$250650,000$0.3950UnlimitedEmail
GrowthPopular$5001,350,000$0.3775UnlimitedPriority email
Business$1,0002,800,000$0.36100UnlimitedPriority email
Enterprise 2K$2,0005,871,025$0.34135UnlimitedSlack
Enterprise 3K$3,0009,306,606$0.32175UnlimitedSlack
Enterprise 4K$4,00012,756,261$0.31215UnlimitedSlack
Enterprise 5K$5,00016,391,783$0.31255UnlimitedSlack
Enterprise$5,000+Increased concurrency, overages on credits and credit discounts for annual contracts.Know more

Credit cost per request varies by provider. The figures below are for async/batch requests; sync requests add a +2 credit surcharge.

ChatGPT (full response) 7 credits
ChatGPT (web search) 5 credits
Perplexity 3 credits
Grok 4 credits
Copilot 5 credits
AI Mode 4 credits
AI Overview (incl. SERP) 5 credits
Gemini 4 credits
Google Search 3 credits +2/page
Google News 3 credits +2/page

ChatGPT full response includes query fan-out, ads, and shopping data. Google News uses the same pricing as Google Search.

Estimate your monthly cost and plan

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PAA scraping, answered

Why does People Also Ask matter for SEO?+

PAA is question-intent keyword research straight from Google: each entry is a real query cluster with the page (or AI Overview) Google trusts to answer it. Winning a PAA slot earns SERP real estate above many organic positions. See our PAA SEO guide for tactics.

Does PAA cost extra?+

The PAA box itself is included in every base Google SERP call. Hydrating AIOVERVIEW-type questions with their generated content via `include.paaAioverview: true` adds +2 credits per request.

What's the difference between LINK and AIOVERVIEW entries?+

LINK questions answer with a classic web snippet — title, link, snippet fields. AIOVERVIEW questions answer with generated AI content — markdown plus a sources array. Google has been shifting more PAA answers to AI Overviews, so tracking the type mix over time is itself a useful signal.

How stable is the PAA box between requests?+

Question sets rotate — Google personalizes and refreshes PAA aggressively, and mobile shows different expansion behavior than desktop. Repeated sampling across devices and locations is the only way to map the full question space for a topic.

Can I track who gets cited in PAA answers for my keywords?+

Yes — that's the core use case. Each LINK entry carries the cited URL and each AIOVERVIEW entry carries its sources array, so you can compute citation share by domain across your keyword set, the same way you'd track organic rankings.

Is there a separate PAA endpoint?+

No separate endpoint needed — PAA rides along on `/v1/monitor/google` with everything else: organic results, ads, related searches, and knowledge graph.

Mine question intent at scale

The full PAA tree in every SERP call — from $0.40 per 1,000.