The knowledge panel as structured JSON: entity title, type, KGMID, description with attribution, factual attributes, social profiles, ratings, and People Also Search For entities. Track how Google understands your brand — and who it associates you with.
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The result.knowledgeGraph object is returned whenever Google renders a panel — brands, people, places, films, local businesses. Entity-type-specific fields (menus, trailers, stats cards, hotel options) appear when the panel shows them.
from cloro import Cloro
client = Cloro(api_key="sk_live_your_api_key_here")
response = client.monitor.google(
query="anthropic",
country="US",
device="desktop",
)
print(response["result"]["organicResults"]){
"success": true,
"result": {
"knowledgeGraph": {
"title": "Anthropic",
"type": "Artificial intelligence company",
"kgmid": "/g/11kkx4tsy0",
"description": "Anthropic PBC is an American artificial intelligence startup company founded in 2021...",
"imageUrl": "https://encrypted-tbn0.gstatic.com/images?q=...",
"website": "https://www.anthropic.com",
"source": {
"name": "Wikipedia",
"link": "https://en.wikipedia.org/wiki/Anthropic"
},
"attributes": [
{
"key": "Founded",
"value": "2021"
},
{
"key": "Headquarters",
"value": "San Francisco, CA"
}
],
"profiles": [
{
"name": "LinkedIn",
"link": "https://www.linkedin.com/company/anthropicresearch"
},
{
"name": "X (Twitter)",
"link": "https://x.com/AnthropicAI"
}
],
"peopleAlsoSearchFor": [
{
"name": "OpenAI",
"link": "https://www.google.com/search?q=OpenAI"
}
]
}
}
}Core fields below are stable across entity types; the panel also carries type-specific extensions (ratings, streamingOptions, statsCard, weather, hotelOptions, admission, listenOn, and more) when Google renders them.
| Field | Type | Description |
|---|---|---|
| title | string | Entity name as shown in the panel header. |
| type | string | Entity category label as rendered by Google (e.g. "Software company", "American rapper"). |
| kgmid | string | Google Knowledge Graph ID — the stable machine identifier for the entity. |
| description / source | string / object | Short entity description plus its attribution source (typically Wikipedia) with name and link. |
| imageUrl / website | string | Entity image served by Google, and the official website URL. |
| attributes | object[] | Factual key-value pairs from the panel (founded, headquarters, genre, ...). |
| profiles | object[] | Social media and external profile links for the entity. |
| peopleAlsoSearchFor | object[] | Related entities users also search for — Google's own entity-association graph. |
| thingsToKnow | object[] | "Things to know" topic clusters extracted from the panel. |
| rating / webRatings | object / object[] | Aggregate star rating and per-platform review ratings — present for local businesses, films, and similar entities. |
Pick a plan that fits your volume. Price per credit drops as you scale.
| Plan | Price / mo | Credits | Per 1k | Concurrency | Seats | Support |
|---|---|---|---|---|---|---|
| Free | $0 | 500 | — | 1 | 1 | Community |
| Lite | $30 | 37,500 | $0.80 | 10 | Unlimited | |
| Hobby | $100 | 250,000 | $0.40 | 20 | Unlimited | |
| Starter | $250 | 650,000 | $0.39 | 50 | Unlimited | |
| GrowthPopular | $500 | 1,350,000 | $0.37 | 75 | Unlimited | Priority email |
| Business | $1,000 | 2,800,000 | $0.36 | 100 | Unlimited | Priority email |
| Enterprise 2K | $2,000 | 5,871,025 | $0.34 | 135 | Unlimited | Slack |
| Enterprise 3K | $3,000 | 9,306,606 | $0.32 | 175 | Unlimited | Slack |
| Enterprise 4K | $4,000 | 12,756,261 | $0.31 | 215 | Unlimited | Slack |
| Enterprise 5K | $5,000 | 16,391,783 | $0.31 | 255 | Unlimited | Slack |
| Enterprise | $5,000+ | Increased concurrency, overages on credits and credit discounts for annual contracts.Know more | ||||
Credit cost per request varies by provider. The figures below are for async/batch requests; sync requests add a +2 credit surcharge.
ChatGPT full response includes query fan-out, ads, and shopping data. Google News uses the same pricing as Google Search.
The panel is Google's public statement of how it understands your entity — and it feeds AI surfaces too. Wrong attributes, stale descriptions, missing profiles, or a competitor showing up in People Also Search For are all brand-signal problems you can only catch by sampling the rendered panel.
The Knowledge Graph Machine ID (e.g. /g/11kkx4tsy0) is Google's stable identifier for an entity. It's the join key for entity SEO: track it over time to detect entity merges, splits, or reassignments that silently change what your branded SERP shows.
The official kgsearch API returns a minimal schema.org stub (name, type, one-line description) from a lagging index. It has none of what the rendered panel shows: no attributes, no profiles, no ratings, no People Also Search For, no Things to Know. This endpoint returns the panel users actually see.
No — it's parsed from every base Google SERP call, alongside organic results and ads. If Google renders a panel for the query, you get it.
Whatever Google panels: companies, people, films and TV (with ratings, trailer, streamingOptions), musicians (listenOn), local businesses (rating, contact, menu), hotels (hotelOptions), universities (notableAlumni), places (weather), sports teams (statsCard), and retail brands (trendingProducts). Type-specific fields appear only when the panel renders them.
Sample your branded query daily and diff the peopleAlsoSearchFor array. When a competitor enters that list, Google has started associating your audiences — an early signal worth catching before it shows up in your funnel metrics.