cloro
cloro Research

Original data on how AI search actually behaves

Most published AI-search statistics are borrowed, US-centric, and already stale. cloro monitors ChatGPT, Perplexity, Gemini, Copilot, Google AI Overview, AI Mode, and Google Search continuously — so these studies come from first-party measurement, not estimates. Each one states its sample, method, and date, and is free to cite.

Data study

AI Search Index

Across a balanced 735-prompt basket, four of five engines cite on 98–100% of answers; Gemini cites on just 33%. Citation Presence Index: 86/100.

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Data study

AI Overviews Around the World

Where AI Overviews appear, the trigger rate runs from 67% (Germany) to 93% (US); ChatGPT backs its answers with ~12 sources to Gemini's ~1.

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Data study

AI Crawler Blocking Report

Domains that block GPTBot are cited far less by ChatGPT — median citations-per-appearance 0.003 vs 0.417 — and the effect is engine-specific.

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Data study

AI Overview Trigger Index

Commercial and voice queries trigger an AI Overview ~98% of the time; local restaurant queries just ~3%.

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Data study

SERP Feature Census

Across cloro's monitored SERPs, AI Overviews appear on ~70% and People Also Ask on ~92%.

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Data study

Rank Volatility Report

The #1 organic result changes on 31.7% of consecutive days.

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Data study

State of AI Search

Gemini cites a source on just 41% of answers vs 97%+ for ChatGPT and Copilot; YouTube, Google, and Reddit are the most-cited domains in AI search; and Google AI Mode draws 58% of its citations from only 10 sources.

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Weekly dataset

AI Visibility Leaderboard

Which brands ChatGPT, Perplexity, Gemini, Copilot and Google AI Mode recommend across twelve software categories — re-measured every Monday, with every weekly snapshot kept for citation.

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Track your own AI-search visibility

These studies run on the same API that monitors your brand across ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overview. Start with 500 free credits.