The ten blue links haven't been the whole page for years. To see what a modern Google result actually contains, we score every result cloro collects for the features it carries. This edition covers 69,817 scored Google SERPs across 41 markets.
The headline this edition: on a fixed set of US queries we have tracked since April, AI Overview presence fell from 96.7% to 86.9%, with the break between June and July and a further step down in each month since. Because the queries and the market are both held constant, it is the one comparison here that isolates Google.
The market table moved as well. The August edition put France lowest at 61.0%; it now reads 72.3%, and Germany is lowest at 69.8%. A single global figure is still the wrong shape for this question, because the markets underneath it range from 70% to 96%. Averaging them produces a number that describes our sample rather than Google, which is the one thing a reader will not assume it means.
Published July 5, 2026 · Updated October 7, 2026 · cloro monitoring corpus · 69,817 scored Google SERPs · 41 markets · 30-day window
US: 96.7% to 86.9%
On a fixed set of US queries tracked since April, AI Overview presence fell about ten points by September, with the break between June and July and a smaller step down each month since.
A 26-point spread
AI Overview presence runs from 69.8% to 96.2% across the markets we monitor. Any single worldwide number is an average over parts that do not agree, so ask which market a figure came from. Which part of that spread is Google and which is query mix, this data cannot say.
People Also Ask: 91.9%
People Also Ask remains near-universal and is the most stable feature on the page, holding above 89% in every market except Israel (62.3%).
Ads: 9.2% in the UK
Against 0.8% in the US. Sponsored results vary more between markets than any other feature we score, so an ad-presence rate borrowed from US data is worth very little elsewhere, whether the cause is Google or the queries.
Pooled across every market there is no trend at all, because the pool's composition moves month to month. Hold the market and the query set still and one appears. Below is the US only, restricted to prompts we have tracked continuously since April, so a growing query set cannot be mistaken for a change in Google.
Flat through the spring, then a step down between June and July that has not recovered, and two smaller ones after it. About ten points in total. The first week of October reads higher, at 92.1% on 725 results, which is too thin to call a recovery.
The unrestricted series looks worse and we are not publishing it as the finding. Across all US prompts, April to August reads 96.7% down to 82.9%, fourteen points, where the fixed cohort fell seven and a half over the same months. The US prompt set grew from 109 to 524 distinct queries in that time, and the queries added later trigger AI Overviews less often than the originals. Roughly half of the unrestricted drop is that change in the sample rather than a change in Google. The cohort figure is the one that survives holding the queries constant.
Share of 69,817 scored Google SERPs carrying each feature, pooled across all 41 markets. Read this as the shape of the page, not as a rate for any one country: the market table below is where the usable numbers are.
On most of these pages position #1 is not the first thing on the screen, so a tracker recording position alone reports a steady #1 and misses the AI Overview and PAA above it.
One figure moved more than the rest. Related searches read 84.3% in the August edition and 65.4% here, while every other pooled feature moved by less than three points.
Markets with at least 500 scored results in the window. This is the cut the last edition did not have: a rate per market, instead of one global average that none of them actually matched. The caveat directly underneath is load-bearing, though, because the table cannot separate the market from the questions asked in it, so read it before comparing one row against another.
| Market | Scored SERPs | AI Overview | People Also Ask | Ads |
|---|---|---|---|---|
| Austria | 583 | 96.2% | 97.9% | 0% |
| Japan | 6,967 | 86.6% | 92.4% | 1.1% |
| United States | 15,143 | 85.4% | 93.8% | 0.8% |
| UAE | 3,850 | 82.9% | 91.5% | 1.5% |
| Denmark | 2,747 | 81.7% | 89.4% | 1.9% |
| Canada | 1,460 | 80.5% | 95.7% | 4.3% |
| Israel | 3,823 | 78.1% | 62.3% | 0.8% |
| Mexico | 4,686 | 74.9% | 98% | 2.4% |
| Brazil | 4,164 | 74.7% | 97.1% | 3.5% |
| Australia | 1,252 | 72.4% | 96.9% | 3.7% |
| France | 7,860 | 72.3% | 95.7% | 1.4% |
| United Kingdom | 1,579 | 71.6% | 89.7% | 9.2% |
| Poland | 3,317 | 71.3% | 90.5% | 1.9% |
| Germany | 8,846 | 69.8% | 90.4% | 1.9% |
The honest limit of this table: every prompt in this window runs in exactly one country. All 2,378 distinct prompts behind this edition run in a single market, so no two of the fourteen markets tabled above share one. So a market's row reflects both what Google does there and what the customers tracking that market happen to ask, and this data cannot separate the two.
Israel is the clearest illustration. Its People Also Ask rate reads 62.3% against 89% or better everywhere else, which looks like a striking market difference until you read the queries: the Israeli set is 130 consumer-recommendation prompts about things like beer and furniture, while the US set is 512 prompts spanning navigational and local intent. Those are different questions, and different questions carry different features. We are not claiming Israeli SERPs suppress People Also Ask.
The same caution applies to the Germany and Austria endpoints of the range. The August edition could put a number on it: four travel prompts then ran identically across 25 other markets, and on those AI Overview presence spanned 91.2% to 98.4%, a seven-point spread where that edition's table showed thirty-five. That panel no longer runs in this window.
That panel shared no market with the table and covered a single intent, travel booking, so it did not settle one market against another. What it did show is the direction and the rough size of the problem: hold the questions still and most of the apparent gap between markets closes.
That hypothesis has since been tested, and it holds. SERP Features by Country runs one fixed 150-query basket across six of these markets. Austria and Germany, 28 points apart in the August edition and 26 apart in the table above, come out 0.7 points apart on the same questions in the same language, and the result replicates. Against the August edition, the spread across those six markets falls from 34.9 points to 18.7, and the ordering inverts: Austria leads here and comes last there. So read this table as a description of what cloro's monitoring sees per market, and treat any market-versus-market comparison in it as roughly half artefact of the query mix, with the ranking unreliable.
The ads column is the most volatile: 9.2% in the UK, 4.3% in Canada, 3.7% in Australia, against 0.8% in the US. These rates stay low in absolute terms because cloro's corpus is weighted toward the conversational and commercial-research queries customers track for AI visibility, which rarely carry ads. Given the confound above, read this as a range worth investigating rather than a league table.
A refreshed number is only interesting if the measurement did not change underneath it. Since the August edition this census has drawn on a scoring pipeline that covers far more results than the July sample did, so before reporting any movement we re-ran that pipeline over the July edition's exact window. The August and October editions use it unchanged.
| Feature | July edition | Re-run, same window |
|---|---|---|
| Organic results | 98.9% | 99.1% |
| People Also Ask | 92.3% | 91.5% |
| AI Overview | 70.2% | 70.4% |
| Ads | 0.2% | 0.2% |
| Local pack | 0.0% | 0.0% |
The pipeline reproduces the July figures to within a point on every feature, so the movement reported between editions is the world changing rather than our instruments. That same re-run is what exposed the pooling problem: on the July window, the pooled figure was 70.4% while the US alone was 90.5%. The 70% that has been quoted since was never a US number, and was never a Google number either.
Every Google result cloro collects is scored for the features it carries, and presence is binary: the feature rendered at least once on the page. This edition covers the 69,817 scored results captured in the 30 days to 7 October 2026, across 41 markets. The market table reports only those with at least 500 results in the window. The trend section uses the US subset, further restricted to prompts present in both the first and last month, which is why its counts are smaller.
The corpus is customer AI-visibility monitoring, so it over-represents conversational and commercial-research intent relative to all Google traffic. That matters most for ads, shopping cards and the local pack, which are query-type dependent. AI Overview and People Also Ask are the surfaces this corpus is built to measure and the two figures worth carrying into your own planning.
All 2,378 distinct prompts behind this edition run in a single country, so no two of the fourteen markets tabled above share one. Market rows are therefore confounded with query mix and are not a controlled comparison. The four-prompt travel panel the August edition used does not run in this window. The US trend is unaffected either way, because it holds both market and prompt set fixed and varies only time. Removing the confound from the market table needs one fixed basket run across the markets in it, which SERP Features by Country does for six of them.
One change worth naming: shopping cards read 0.0% in April and 8.5% from early May onward, which is a Google launch showing up in the data rather than anything we altered. The figures on this page are reproducible with mine_serp_features.py --as-of 2026-10-08 in the cloro repository. The date matters: without it the window rolls with the clock and the figures move by about a tenth of a point per day as new results land. They are also registered for automated re-measurement, so this page cannot drift unnoticed the way its first edition did.
cloro. (October 7, 2026). SERP Feature Census: What Actually Shows Up on Google in 2026. cloro Research. https://cloro.dev/research/serp-feature-census/
More studies from cloro's monitoring corpus are in the research index.
79.2% across 69,817 scored results in 41 markets, measured over the window 8 September to 7 October 2026. That pooled figure hides a 26-point spread: Austria is 96.2%, Japan 86.6%, the United States 85.4%, France 72.3%, and Germany 69.8%. If a single number matters to your work, use the one for your market rather than the average.
91.9% of results, which makes it more common than the AI Overview and second only to the organic list itself at 98.0%. It is near-universal in almost every market we measured, from 98.0% in Mexico to 89.4% in Denmark. Israel is the one real outlier at 62.3%.
Less, on this evidence. Restricting to US prompts present in both April and August, so a growing prompt set cannot be mistaken for a change in Google, AI Overview presence fell from 96.7% in April to 86.9% in September 2026. The months between were 97.4% in May, 96.6% in June, 90.9% in July and 89.2% in August, so the decline starts in July and has continued each month since.
Far less often than most people assume: 1.7% of results carry ads across the whole sample. The United Kingdom is the commercial outlier at 9.2%, followed by Canada at 4.3% and Australia at 3.7%, while Austria showed none at all. The local pack appears on 7.7% of results and shopping cards on 6.6%.
Rank them by how often they actually appear. Organic results at 98.0% and People Also Ask at 91.9% are on nearly every page, the AI Overview at 79.2% on most, and related searches at 65.4%. Local pack (7.7%), shopping cards (6.6%), knowledge graph (1.9%) and ads (1.7%) are the long tail. A parser that handles the first four covers the overwhelming majority of what a Google result page contains.
cloro returns AI Overviews, People Also Ask, ads, and the organic list as structured JSON. Start with 500 free credits a month.
