Notes on SEO monitoring, AI SEO performance, and how to keep tabs on your brand.
Yes, ChatGPT has ads: paid placements launched in February 2026 at $60 CPM, spiked to 26.5% in May, throttled to under 1%, then re-plateaued at 51% of US responses (54% CA, 50% AU, 19% JP) by July. See what shipped and what to track.
PASF reveals what users wanted but didn't get from the page they just clicked. Here's how to mine it for SEO.
How to track SERP features in 2026 — the seven that move traffic, the free ways to start monitoring today, and the API method that scales to millions of keywords.
ChatGPT ads over the last 7 days measure 51.0% of US responses, 53.6% CA, 49.8% AU, and — new since May — 18.8% JP. Everywhere else remains near zero. The surface reverted then re-spiked in June and now looks structural, not transient.
The Google Ads Transparency Center is a public historical ad archive; live SERP ads are real-time sponsored results. Different products — which to use when.
Managing proxies for SERP scraping in 2026 is a full-time job. Here's why a SERP API beats DIY for almost everyone — and the few cases where it doesn't.
We tested 15 LLM visibility tools (also sold as AI visibility trackers and checkers) on real brand-monitoring workflows across ChatGPT, Perplexity, and Gemini. What works, what doesn't.
Set up AI visibility tracking in 30 minutes: choose prompts, query four AI engines, log mention and citation rates, and build a baseline CSV.
Profound alternatives compared — Peec AI, AthenaHQ, Scrunch AI, OtterlyAI, Brandlight, and cloro (the API layer). Pricing, engine coverage, dashboard vs build-your-own, and when each fits.
