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Comparisons

Best Google scraper tools for 2025: ranked and reviewed

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#Google#Scraping#Tools
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Google doesn’t want you to scrape it.

In 2025, they have deployed the most sophisticated anti-bot defense system in history. Between the “n100 update” that killed deep pagination, the rise of dynamic AI Overviews, and aggressive rate limiting, building your own Google scraper is a recipe for burnout.

If you are a developer, SEO, or data scientist, you don’t want to manage rotating proxies. You want JSON.

You need a tool that handles the “cat and mouse” game for you.

We tested the market leaders against the new reality of the SERP. Here are the best Google scraping tools available right now.

Table of contents

The new criteria for Google scraping

Before we list the tools, you need to know what matters today. A scraper that was great in 2023 might be useless now.

1. AI Overview Support Can the tool parse the generative text at the top of the result? If not, you are missing the most important part of the page.

2. Geolocation Precision Does it support UULE parameters for city-level tracking? “United States” is not specific enough for local SEO.

3. Rendering Capabilities Google is increasingly dynamic. Simple HTML requests often miss the “People Also Ask” or “Related Searches” sections. You need a browser-based renderer.

4. Ecosystem Coverage Does it just do Google? Or does it cover the engines stealing Google’s market share, like ChatGPT and Perplexity?

1. cloro (Best for AI & modern SERP)

The unified platform for Search Intelligence.

While most tools on this list are legacy providers adapting to the new world, cloro was built for it. It treats Google not just as a list of links, but as one part of a larger ecosystem that includes AI search engines.

It is the only tool that gives you first-class access to Google’s AI Mode and standard search results in a single API.

Key Features

  • Hybrid Scraping: Scrapes Organic Google Results and AI Overviews simultaneously, extracting citations and sources that others miss.
  • AI Overview Parsing: Native support for extracting citations and text from Google’s Generative AI features.
  • LLM Visibility: It doesn’t just scrape Google; it tracks your visibility on ChatGPT and Perplexity, giving you a complete view of your search presence.
  • Smart Geolocation: Automatic handling of uule parameters for precise local data.

Pros

  • Modern Architecture: Faster and more reliable for dynamic SERP features.
  • All-in-One: Replaces the need for a separate “Rank Tracker” and “AI Monitor.”
  • Developer Experience: Clean, typed API responses that are ready for production.
  • Cost-Effective: Smart caching reduces the cost per query significantly.

Cons

  • Focus: It is laser-focused on search intelligence (Organic & AI), so it does not support vertical-specific scraping like Maps or Shopping.

Pricing

Flexible plans starting for startups, scaling to enterprise volume.

2. SerpApi (Best for developers)

The “Stripe for Scraping”.

SerpApi is a developer favorite because it is incredibly reliable. They don’t try to be a general web scraper; they focus entirely on search engines. Their documentation is the gold standard.

Key Features

  • Legal Compliance: They handle the legal grey areas of scraping aggressively.
  • Vast Library: Supports Google, Bing, Baidu, Yandex, eBay, and more.
  • Direct JSON: You never see HTML; you just get a clean JSON object.

Pros

  • Reliability: If Google changes a CSS selector, SerpApi fixes it within hours.
  • Documentation: Example code for almost every language (Python, Node, Go, Java).
  • Speed: Very low latency for real-time applications.

Cons

  • Price: It is one of the more expensive options per query.
  • No AI Tracking: It scrapes the SERP perfectly, but doesn’t give you insights into why rankings are changing or track LLM visibility.

3. Bright Data (Best for enterprise)

The infrastructure giant.

Bright Data (formerly Luminati) owns the networks that other scrapers rent. They have the largest residential proxy network in the world (72M+ IPs). If you need to scrape 100 million pages a day without getting blocked, you go here.

Key Features

  • SERP API: A dedicated product for search engine scraping.
  • Web Unlocker: Automated CAPTCHA solving technology.
  • Datasets: You can buy pre-scraped datasets instead of running the scraper yourself.

Pros

  • Scale: Unmatched capacity. You will practically never get blocked.
  • Compliance: highly rigorous ethical standards (KYC for customers).
  • Global Reach: IPs in every country and city on earth.

Cons

  • Complexity: The platform is a beast. The learning curve is steep.
  • Cost: Enterprise pricing. Not friendly for indie hackers or small startups.

4. Oxylabs (Best for scale)

The premium proxy powerhouse.

Oxylabs is the direct competitor to Bright Data. They built their reputation on having the highest quality residential proxies, and they have built a robust “SERP Scraper API” on top of that network.

Key Features

  • Adaptive Parser: Automatically adjusts to layout changes.
  • 100% Success Rate: They only charge for successful requests.
  • Volume: Built for massive data ingestion.

Pros

  • Quality: Their proxies are clean and fast.
  • Billing: Only paying for success is a huge safety net.
  • Support: dedicated account managers for enterprise clients.

Cons

  • Price Floor: High entry barrier for monthly commitments.
  • Overkill: Too powerful (and expensive) for simple rank tracking tasks.

5. ZenRows (Best for evasion)

The anti-bot specialist.

ZenRows positions itself as a “Web Scraping API” that specializes in bypassing the toughest protections (Cloudflare, Akamai). While they are a general scraper, they handle Google surprisingly well because of their evasion tech.

Key Features

  • Headless Browser: Renders JavaScript perfectly.
  • Anti-Bot Bypass: Their primary selling point.
  • Simplicity: A single API call handles proxies, headers, and rendering.

Pros

  • Success Rate: extremely high for protected sites.
  • Price: More affordable than the enterprise giants.
  • Flexibility: Can scrape the landing page after the Google click, which many SERP APIs can’t do.

Cons

  • Not SERP-Specific: The JSON output might require more parsing on your end compared to SerpApi or cloro.

DIY vs Buying: The math

You might be tempted to build this yourself using Python, Playwright, and a cheap proxy list.

Don’t do it.

Here is the cost breakdown for tracking 10,000 keywords daily:

DIY Cost:

  • Proxies: $200/mo (for decent residential bandwidth).
  • CAPTCHA Solving: $50/mo (2Captcha or similar).
  • Server Costs: $100/mo (Headless browsers are RAM hungry).
  • Engineering Time: 20 hours/month ($2,000+) maintaining selectors when Google updates layouts.
  • Total: ~$2,350/mo + headaches.

API Cost (e.g., cloro/SerpApi):

  • Subscription: ~$300-$500/mo.
  • Engineering Time: 0 hours.
  • Total: ~$400/mo.

Unless your core business is selling scraping technology, building a Google scraper is a distraction.

Summary comparison table

ToolBest ForAI Overview SupportPricing ModelDifficulty
cloroModern SEO & AINativePer QueryEasy
SerpApiDevelopersYesPer SearchEasy
Bright DataEnterpriseYesCPM / BandwidthHard
OxylabsLarge ScaleYesPer RequestMedium
ZenRowsEvasionPartialUsage BasedMedium

Conclusion

The “Best” scraper depends on your scale.

  • If you are an Enterprise scraping millions of pages: Bright Data or Oxylabs.
  • If you are a Developer building a traditional app: SerpApi.
  • If you are a Modern Marketer/Product Team who needs to track Google and the new wave of AI engines: cloro is the only logical choice.

Google is changing faster than ever. Choose a tool that evolves with it.

Check what AI says about your brand Read our docs