Brand Monitoring•
Online Reputation Monitoring in 2026: Search & AI
Reputation no longer lives only in reviews and headlines. It's what ChatGPT, Perplexity, and AI Overviews say about you — and no incumbent stack watches that layer.
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121 articles by Ricardo Batista
Technical Guides•
Exa Search vs Google: Neural Search vs the Real SERP
Exa searches the web by meaning, not keywords — so how different is it from Google, really? We ran 500 identical queries through Exa and cloro's live Google SERP. The overlap is the lowest of any search API we've measured, and that's exactly the point.
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Research•
B2B Keyword Research: What the SERPs Actually Show
cloro read 60 live SERPs: AI Overviews hit 100% of B2B/SaaS queries vs 10% of B2C. How to do B2B keyword research with SERP signals, not unreliable volume.
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Research•
International Keyword Research: One Seed, 10 SERPs
International keyword research, tested: we scraped one seed across 10 country SERPs and found ~17% overlap. Why translation fails and how to localize instead.
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Technical Guides•
Perplexity Search API vs Google: A Three-Way Study
There are three different \"Perplexity webs\" — the Search API, the answer users see, and Google — and most people conflate them. We ran 500 identical queries through the Perplexity Search API and cloro's live Google SERP to measure exactly how far apart they sit.
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Guides•
Keyword Research API: Automate Keyword Discovery with Query Fan-Out
Turn one seed into thousands of keywords with a keyword research API — autocomplete, PAA and related-search fan-out, plus an AI clustering pipeline.
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Comparisons•
Best Media Monitoring Tools 2026
We compared the best media monitoring tools for 2026 — Meltwater, Cision, Brandwatch, Brand24 and more — on pricing, fit, and the AI blind spot they share.
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AI Strategy•
Best AI Rank Tracking Tools: 11 Tested for 2026
Compare the best AI rank tracking tools for ChatGPT, Claude, Perplexity, and AI Overviews: pricing, engine coverage, and when to build your own.
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AI Strategy•
Hotel Travel SEO in the AI Era: Which Hotels ChatGPT Recommends
Travelers now plan trips inside ChatGPT, and when an AI answer recommends a hotel it cites Tripadvisor, Expedia, and Condé Nast Traveler far more than the property's own website — direct hotel sites appear in about 6% of citations, and only for the largest chains. Hotel and travel SEO in 2026 is about being present in the sources AI reads.
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