Author
Ricardo is one of the founders and engineers behind its SERP and AI-search scraping infrastructure. Before cloro he scaled a financial comparison site to $7M ARR and ran the full-country operations of a unicorn to $65M ARR, then went back to building. He writes about search engine scraping, generative-engine optimization, and turning live search and AI-answer data into something teams can act on.
The 2018 voice-SEO playbook optimized for a pipeline that no longer exists. In 2026 the assistants people talk to are large language models, and we tested it: six AI engines answered 100% of ~1,900 spoken-style questions. Optimizing for voice search is now the same work as optimizing for AI answers.
ChatGPT returned a product card on 87% of shopping-intent prompts and Google AI Mode on 91%, while Perplexity and Gemini showed almost none. The retailers named are dominated by Best Buy and Walmart, and the picks are sourced overwhelmingly from YouTube, Reddit, and RTINGS — not from brand sites.
ChatGPT ads render as a `response.result.ads[]` array on the response, served from `bzrcdn.openai.com` and tagged `utm_source=chatgpt.com&utm_medium=src`. Here's how to detect them with cloro's API and build a real monitoring pipeline.
ChatGPT ads are sold direct through OpenAI's sales team at a $200K minimum commitment, with CPC bids of $3-5 general and $8-18 for software and finance. No self-serve manager exists yet. Here's how to actually get placements and what to do if you can't.
Learn featured snippet optimization: match query format, write 40-60 word answers, use lists and tables, and win position zero in Google search.
Learn People Also Ask SEO: find PAA questions, use exact H2s, write 40-60 word answers, add FAQ schema, and track PAA citation changes over time.
Yes, ChatGPT has ads: paid placements launched in February 2026 at $60 CPM, spiked to 26.5% in May, throttled to under 1%, then re-plateaued at 51% of US responses (54% CA, 50% AU, 19% JP) by July. See what shipped and what to track.
PASF reveals what users wanted but didn't get from the page they just clicked. Here's how to mine it for SEO.
How to track SERP features in 2026 — the seven that move traffic, the free ways to start monitoring today, and the API method that scales to millions of keywords.
